Barikiyaa: Where Tradition Meets Innovation in Hand Block Printed Fashion
At Barikiyaa, we are more than just a clothing brand. We are two sisters, Anjali and Neha, who embarked on a journey to honor our family's legacy and bring the beauty of hand block printing to the world. Our story begins in the vibrant town of Sanganer, where our family has been immersed in the art of hand block printing for generations.
From a young age, we were fascinated by the intricate designs and meticulous craftsmanship that adorned our family's creations. We watched in awe as our parents and grandparents skillfully wielded wooden blocks, transferring their creativity onto fabric with every delicate stroke. As we grew older, the desire to preserve and share this ancient art form became ingrained in our hearts.
In 2021, we decided to turn our passion into a reality and launched Barikiyaa. Guided by our family's expertise and fueled by our love for fashion, we set out to create a clothing brand that embodies the spirit of traditional hand block printing while infusing it with contemporary designs.
Each garment we produce tells a story. From the selection of high-quality fabrics to the thoughtfully crafted patterns, every detail is a testament to our commitment to excellence. Our collection showcases a harmonious blend of tradition and innovation, where timeless craftsmanship meets modern aesthetics.
But our brand is more than just beautiful garments. It is a celebration of our family's heritage and the profound connection we have with our roots. We take immense pride in carrying forward the skills passed down through generations, ensuring that the art of hand block printing thrives and evolves.
Beyond preserving a tradition, we strive to make a positive impact on the artisans and communities involved in our production process. By working closely with local craftsmen in Sanganer, we support fair trade practices and promote sustainable livelihoods, allowing the artistry to flourish and benefit those who dedicate their lives to it.
Join us on this journey as we honor our past, embrace the present, and create a future where the beauty of hand block printing resonates with individuals around the world. With every garment you wear, you become a part of our story, a story of craftsmanship, heritage, and the enduring power of creativity.